Canon announced the EOS M, the company’s first digital single lens non-reflex camera. The biggest breakthrough of the EOS M lies in Canon’s ability to contain an EOS System in a compact body, with full compatibility with new and existing EF and EF-S lenses (with adapter). EOS M is by far the most accessible EOS camera providing the same level of photographic brilliance of a D-SLR.
Announcing the launch, Mr. Kazutada Kobayashi, CEO & President, Canon India stated, “The EOS M is a radical development from Canon that debuts us in the mirrorless cameras domain. We are excited about our latest proposition, as it boasts of class leading features and technology.”
Dr. Alok Bharadwaj, Senior Vice President, Canon India, emphasised, “The Canon EOS M is the outcome of highly sophisticated research that promises to deliver better than expected results and will prove to be a game changer for the industry. The Digital SLR category is growing at a very high rate of 50% annually. Our new introduction will add more spice to the growth.”
With the introduction of the EOS M, Canon launched two new lenses (EF-M18-55mm f/3.5-5.6 IS STM and EF-M22mm f/2 STM) to compliment its new class of cameras. Furthermore, the EOS M is supported by an unrivaled range of more than 60 EF and EF-S lenses.