Canon Inc. stated on April 8 that a headway is being made in the progress of XF-AVC- a new video format that has been targetted at efficient video recording, particularly for formats like 4K, 2K and HD. The new format will define each and every recording method for the visual and audio data components that comprise the individual video files. The XF-AVC uses the MPEG-4AVC/ … [Read more...]

Canon U.S.A. has introduced the XC10, a digital camcorder designed to capture 4K and Full HD video as well as 12-Megapixel still images. The device also has a built-in function to extract eight megapixel still images from a recorded 4K video. The XC10 camcorder features a 1-inch Type 12-megapixel CMOS sensor, a 24-241mm equivalent lens and Optical Image Stabilization. “With … [Read more...]

Ricoh imaging Americas has introduced the Pentax K-3 II Digital SLR, a possible replacement to the award-winning K-3. The new camera inherits the magnesium alloy casing, metal chassis, 24.35 effective megapixel resolution, 27-point AF system and 8.3 fps burst shooting, with the addition of an advanced 4.5EV stop shake reduction system, high-speed AF algorithm, GPS, gyro sensor … [Read more...]

Canon has kicked off the brand new ‘Two Good Together’ campaign for its entry-level D-SLR camera, the EOS 700D. In line with capturing the simple joys of clicking and enjoying special moments, the campaign is all set to capture the hearts of photography enthusiasts. It will also target first timers, who are willing to experiment with a new camera as well as amateurs, who … [Read more...]

The editors of 28 photographic magazines, who are a part of TIPA ( The Technical Image Press Association), gave the award for the ‘Best Professional Lighting System’ to the Profoto B2 Off-Camera Flash. Every year, editors of the member magazines choose the best products that have been introduced to the world of photography in the last 12 months. Factors such as innovation, … [Read more...]