Canon has kicked off the brand new ‘Two Good Together’ campaign for its entry-level D-SLR camera, the EOS 700D. In line with capturing the simple joys of clicking and enjoying special moments, the campaign is all set to capture the hearts of photography enthusiasts.
It will also target first timers, who are willing to experiment with a new camera as well as amateurs, who want to upgrade to a D-SLR camera for improved image quality. The promotion will focus on the youth, who travel, dine and have a unique perspective on life that they are eager to capture through photography.
Two features of the EOS 700D have been highlighted, which is an effortless touch screen experience and the Hybrid CMOS AF. The latter helps in focusing and tracking in photo and video modes. The Canon EOS 700D is now available with a double zoom kit lens (EF-S 18-55mm IS II+ EF-S55-250mm IS II) at a saving of Rs. 24,995/- per unit.
With this campaign, Canon is aiming to widen the base for entry level D-SLRs in the market. This print campaign will cover metros and other major cities in India apart from the digital and social media activation.
Sharing his thoughts on the new campaign, Andrew Koh, Senior Director, Image Communication Products Division said, “With this new campaign, we aim to indulge our loyal customer base as well as reach out to a new demographic. This campaign will also enhance our brand positioning and sales while winning customers’ trust at the same time.”
Visit the nearest Canon Image Square stores or dealer outlets to purchase the EOS 700D with double zoom kit lens at INR 44, 995/-
To know more about the EOS 700D Double Zoom Offer and its features, visit www.canon.co.in/eos700d