Nikon India has revealed plans to strengthen its presence in Western India through increased retail outlets. These outlets, named COOLPIX Zones, will give customers access to the entire range of Nikon COOLPIX cameras along with a select range of NIKKOR lenses, Nikon accessories, Nikon 1 series, select D-SLR range, and Nikon Sport Optics range.
The company has adopted the shop-in-shop retail concept and will provide customers an opportunity to experience world-class products before buying one.
The company’s new COOLPIX Zone was inaugurated by Hiroshi Takashina, Managing Director, Nikon India. During the launch Takashina said, “Western India has always been one of our biggest markets. The launch of this zone is part of our efforts to reach the target of 110 outlets by 2013 of which 28 are in Western India alone.