Pentax Ricoh Corporation introduced the Marc Newson designed Pentax K-01 interchangeable lens camera.
The K-01 houses a full array of advanced functions and user-friendly features in a camera body with remarkable form and function. The elimination of an optical viewfinder and quick-return mirror adds flexibility in design. The camera will be available from March 2012 for $749.95USD (body only), and $899.95USD (lens kit including new DA 40mm XS) in a Marc Newson designed package and strap.
