Smart Photography India`s No 1 Imaging Magazine

Smart Photography India`s No 1 Imaging Magazine


  • HOME
  • News
  • Reviews
    • Cameras
    • Head-to-Head
    • Books
    • Monitors
    • Lenses
    • Smartphones
    • Software
    • Printers
    • Accessories
    • First Look
  • Contests
    • EISA Maestro
    • Picture of the Month
    • Smart Travel Contest
  • Tutorials
    • Ask Uncle Ronnie
    • Basics of photography
    • Camera Techniques
    • If I were You
    • Photoshop
    • Tips
  • PHOTOLOGUE
    • Kaleidoscope
    • Master Craftsmen
    • Showcase
    • Travel Photo-feature
  • Promotions
  • More
    • Buyer’s Guide
    • Subscription
    • Print Magazine
  • Advertise

Ricoh to Buy Pentax Division from HOYA

August 4, 2011 by spwordpress

Ricoh Co. announced that it will buy the Pentax-brand digital camera business of HOYA Corp.in October.

Ricoh will take full control of the optical division of HOYA including its manufacturing subsidiary in Vietnam, along with the employees. While expanding the camera business, it will also transfer its own camera business to the new company. This new set-up is expected to handle digital cameras, interchangeable lenses, security cameras and other consumer optical products like binoculars. HOYA will keep medical and other businesses under the Pentax brand including camera modules and DVD pick-up lenses. As per reports from informed sources, Ricoh is expected to buy the business for around 10 billion yen (US$125 million).

In May this year, Ricoh had decided to cut 10,000 jobs, or 10 percent of its workforce, over a span of three years. Sales of its mainstay office equipment have slowed down, thus pushing the company to diversify its operations by enhancing its consumer products lineup. Ricoh intends to hike its camera business operations by leveraging Pentax’s D-SLR technologies and integrating the sales channels that Pentax has built up in the US, Europe and elsewhere with its own. Ricoh aims to hit 100 billion yen (US$1.25 billion) in annual sales with digital cameras in three years, which is almost double the sales achieved by Ricoh and Pentax at present.

 

Filed Under: News

AUGUST 2022

Revealed… EISA Awards 2022-23

Chance to Get Featured

Interested in being featured in Smart Photography? Send us low-resolution versions of 12 to 20 of your best images, and stand a chance to exhibit your work in our Kaleidoscope, Showcase or Mastercraftsman section.

Email: sp@nextgenpublishing.net

MAGZTER Subscription Offer

  • Facebook
  • Instagram
  • Twitter
  • YouTube

EPSON EcoTank L8180

PHOTOLOGUE

Making memories, leaving footprints

Making memories, leaving footprints

June 28, 2021 By Sweta baruah

… Continue Reading

Wild and Free

Wild and Free

October 9, 2019 By Andrea Rodrigues

… Continue Reading

Scotland

Scotland

October 4, 2019 By SPEdit Team

… Continue Reading

More Posts from this Category

SPECIALS

Gorilla Glass: Scratch, Optics, and Everything in Between

Gorilla Glass: Scratch, Optics, and Everything in Between

August 10, 2021 By Sujith Gopinath

… Continue Reading

Exploring Odisha: The North-Central Expedition

Exploring Odisha: The North-Central Expedition

December 4, 2020 By Sujith Gopinath

… Continue Reading

More Posts from this Category

Copyright © 2022 · Smart Photography Magazine ·