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Tamron Leverages Customer Oriented Strategies to Expand the Indian Market

August 4, 2011 by spwordpress


(L-R) Nitin Goyal, Bhuramal Mittal and Takeshi Echigo

Tamron Co., Ltd, recently announced a new MRP for A14 model, AF18-200mm F/3.5-6.3 XR Di-II LD Aspherical (IF) Macro with hood.

The new MRP is now 17,995 INR, changed from 22,995 INR. It is more than 20% decrease in price to leverage end users in India.

As a global expansion strategy Tamron Co. also appointed Innovative Tech Distribution Pvt. Ltd., New Delhi as their North India distributor. With this, Tamron moves towards expanding the market reach of their complete range of lens line-up. As per Mr. Nitin Goyal General Manager Tamron Co., Ltd. India  there is a huge potential of DSLR lens’ in the North India market.

Furthermore he avers that with the launch of the new strategy,  photographers in India will  continue to experience the same versatility and features that are backed by the company as one pack.

Filed Under: News

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