The recent reports of images of celebrities like Katrina Kaif being morphed raises several ethical questions. Manipulated images have been used worldwide to influence public opinion and, in some instances, can have serious repercussions. We are now in the era of ‘deepfakes’, a new AI avatar that can lead to widespread scepticism from the public about the authenticity of audio and video.
Let’s face it. Cameras do not lie. Photographers, with the array of tools at their disposal, do. The need for images with credentials has never been greater.
Smart Photography wishes all our readers, advertisers and well wishers a happy, healthy and prosperous 2024!
H. S. Billimoria