Smart Photography India`s No 1 Imaging Magazine

Smart Photography India`s No 1 Imaging Magazine


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May 2022

April 30, 2022 by Manoj Salvi

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Digital Subscription

At the outset, let me thank all stakeholders for the response to our ‘Anniversary Issue’ as also the SP Awards. The awards were released on the web a full ten days before the April print issue hit the stands and got a lot of attention. Some of our readers were a little agitated that a very expensive camera won the coveted ‘Camera of the Year’ award. Well, there were reasons for this. 2021 was an extraordinary year and quite a few launches were at the higher end of the market. Secondly, both the winner and the runner-up were exceptionally competent. Nevertheless, there is a clear message for camera manufacturers. Cameras and lenses are getting a tad too expensive and there is a crying need for products at the lower end of the market. After all, do we want the pleasures of photography restricted only to a small audience?


H. S. Billimoria

Filed Under: Print Magazine, Subscription

MARCH 2023

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