Most imaging publications tend to ignore fixed lens compact cameras since the market for such cameras is declining worldwide. To prove all the doomsayers wrong, Fujifilm has launched the new X 100 VI to rave reviews throughout the world. The X 100 VI faces a backlog of orders that is unprecedented and which Fujifilm is struggling to fulfil. What does this teach us? Ignore a segment in the market at your peril. Fujifilm led the world with the Instax series and now the X 100 VI is already the best selling camera in the US. Customers want something innovative, iconic and hand holdable. Fujifilm read customer preferences before anyone else.
H. S. Billimoria
