Canon India, has launched a new creative campaign titled ‘Some Things are Best Left to Canon’. The campaign highlights, moments that are too precious, too close, and too personal, are best captured by superior technology camera, to cherish for years to come. Canon India playfully encourages users to capture life's treasured moments, with its latest, feature rich and … [Read more...]
Canon’s EOS R Expands to APS-C
Canon has announced the launch of the EOS R7 and the EOS R10, its first cameras in the EOS R mirrorless system to be equipped with APS-C image sensors. Launched alongside the two cameras are the RF-S18-45 mm f/4.5-6.3 IS STM lens and the RF-S18-150 mm f/3.5-6.3 IS STM lens. Commenting on the launch, Manabu Yamazaki, President and CEO, Canon India, said, “As the passion for … [Read more...]
Canon EOS RP: A Practical Upgrade
Canon and Nikon between them shared over 85 percent of the D-SLR market in 2018. Sony's success in the full frame mirrorless market spurred up development efforts by competitors. This included Panasonic, a Micro Four Thirds player so far. Both Canon and Nikon launched their full frame mirrorless cameras last year at Photokina 2018. Nikon's approach was more aggressive and both, … [Read more...]
Canon’s Premium L-Series Lenses Get a Makeover
Canon has introduced two new super-telephoto lenses, the EF 400 mm f/2.8L IS III USM and EF 600 mm f/4L IS III USM with significant weight reduction and high-image quality. While the EF 400 mm f/2.8L IS III USM received a weight reduction of over 25 percent, the EF 600 mm f/4L IS III USM is now lighter by 20 percent. Both lenses feature two of Canon’s most advanced … [Read more...]
Canon Joins Full Frame Mirrorless Race with EOS R
Close on the heels of Nikon's announcement of the Z-series full frame mirrorless cameras, Canon has joined the fray with its announcement of the EOS R system with a newly designed RF mount. The new system will support all current EF, EF-S, TS-E and MP-E lenses through suitable adapters and is claimed to provide room for optical advancements and engineering flexibility that may … [Read more...]
