Cameras

Sony Unveils FE 50-150mm F2 GM Telephoto Zoom

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Sony India has launched the FE 50-150mm F2 GM, the world’s first telephoto zoom lens with a 150mm maximum focal length and a constant F2 aperture. This innovative lens, part of Sony’s prestigious G Master series, redefines versatility for professional photographers using the Sony Alpha camera system. Featuring a standard 50mm focal length at the wide-angle end, the lens … [Read more...] about Sony Unveils FE 50-150mm F2 GM Telephoto Zoom

Nikon Launches Z5II mirrorless camera

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Nikon India Pvt. Ltd. reaffirms its commitment to innovation and excellence in imaging with the unveiling of the Z5II, its latest full-frame mirrorless camera, at a special event held at Eros Hotel, New Delhi. Designed to enrich the creative journey, the new Z5II blends professional-level performance with advanced technology, delivering an enhanced experience in videography and … [Read more...] about Nikon Launches Z5II mirrorless camera

Canon Partners with IFP

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Canon India, has introduced 'Deep Dive,' an industry-first masterclass designed to equip aspiring filmmakers, photographers and videographers with comprehensive expertise in the art and science of visual storytelling. Organised in collaboration with IFP, a creator-first global community, the masterclass will also explore the intricacies of complex workflows and … [Read more...] about Canon Partners with IFP

Smart Photography Awards 2025

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It is time once again for the Smart Photography Awards. 2024 was a decent year for the imaging industry and the industry seems to have recovered from all-time lows. Worldwide, sales of mirrorless cameras continued to be strong. Compact cameras are seeing a recovery in sales thanks mainly to the pioneering efforts of Fujifilm’s X - 100 VI. DSLRs continue their downward journey. … [Read more...] about Smart Photography Awards 2025