Hasselblad announced its decision to stop the production of its 503CW model camera, the last in its V system line of cameras. Dr. Larry Hansen, Hasselblad Chairman and CEO, said, “Everything has its place in time.
The veteran 503CW, combined with an extensive V System range of interchangeable lenses and accessories, was for seventeen years the camera of choice for discerning professionals and aspirational amateur photographers. But there has been a substantial decline in demand for this camera over the past five years or so, and the time has now come for us to reluctantly consign the V System to history. In so doing, we would like to thank all fans and customers for both their loyalty and their enthusiasm for our legacy Hasselblad V System.”
Hasselblad has confirmed that production has stopped, but V System accessories will continue to be available until stocks last. V System support will also be available through current channels until then.