Honor, the Smartphone brand from Huawei announced the association with Saina Nehwal as its brand ambassador for India. The company has signed a long-term pact with the Olympic medalist to endorse its Honor range of smartphones. The company recently launched two models – Honor 5X and Honor Holly 2 Plus.
The partnership with Saina Nehwal coincides with Honor’s next phase of growth in India, as the brand aims to significantly strengthen its market share in India, post the very encouraging response from the India market.
Speaking on the association, Allen Wang, President of Consumer Business Group, Huawei India said, “We are happy to announce our collaboration with Saina Nehwal who inspires people all over the world to face challenges and carve their own niche. Huawei is continuously associating with sports team and athletes across the world who shares Huawei and Honor’s philosophy and this association is a step forward in that direction. Recently we also enrolled Lionel Messi the ace footballer as our global brand ambassador and Saina Nehwal is another person who has countered all challenges to become the first woman Indian badminton player to win an Olympic medal. Not only we associate with the top ranking teams of athletes but moreover with people who resonate with the spirit of Honor.”
Commenting on the association, Saina Nehwal, said, “I’m very thrilled to be associated with the brand Honor and resonate its philosophy of being a brand ‘For the brave.’ Being brave takes a lot of focus, courage and commitment and also gives you an edge to redefine possibilities. Since I played my first badminton tournament till the last shot that I have played till today, being brave has helped me cross every hurdle and obstacle, and also got me a lot of happiness and honor.”