Lava has announced the launch of their first customisable smartphones, the MyZ, which can be customised and even upgraded to suit the customers’ requirement. It is designed to allow customers to customise their smartphone to suit their needs, before purchase. The phone can also be upgraded post purchase (being called as Z-Up). These smartphones can be customised in 66 unique ways with options of increasing or changing RAM, ROM, front camera, rear camera(s) and even the colour of the phone. This is unprecedented in the 25-year history of the phones in the world.
Lava’s ‘Made-to-Order” concept for smartphones will allow customers to choose between a 2GB, 3GB, 4GB or 6GB RAM, and mix and match it with 32GB, 64GB and 128GB ROM in a combination of your choice. Further it provides options to choose between a dual (13+2MP) or a triple rear camera (13+5+2MP), an 8MP or a 16MP selfie camera. You can also select a colour of your choice, making it your own version of Lava’s Z series. Upgrading phones will be possible, by paying only an incremental charge for the upgraded components.
The MyZ and Zup series are powered with a MediaTek Helio G35 Octa core processor and will have a stock android 10 user interface for a Bloatware free pure Android experience. On the hardware front, the phone will have a water drop notch, HD+ display of 6.5” with Corning Gorilla glass 3 protection. The phone ships with a large 5,000 mAH battery ensuring all day long usage and comes with a Type-C charging port. The complete range is Military Grade certified for ruggedness.
Lava has launched the upgradable Z series smartphones as Z6, a 6+64GB device priced INR 9,999. This smartphone comes with a triple rear camera (13+5+2MP) and a 16MP selfie camera.
Next on the line-up is Z4, a 4+64GB smartphone that comes with a triple rear camera (13+5+2MP) and a segment first 16MP selfie camera, priced at INR 8,999. Lava has also launched the Z2 with 2GB RAM and 32GB storage. The phone has a 13+2 MP Dual Camera along with an 8MP selfie camera and is priced at INR 6,999.
Additionally, the company also unveiled its first ‘designed-in-India’ smartphone, Lava Z1 – a phone designed by Indian engineers. This 2+32GB phone offers a reportedly hang free, durable product experience to upgrade feature phone users to smartphones. For superior audio quality, the phone comes with a 5 Magnet speaker. The Z1 is priced at INR 5,499.
Lava also introduced its first smartband- BeFIT, at a price of INR 2,699. The MyZ smartphones Z2, Z4 and Z6 along with Z1 and BeFIT is available for purchase across online and offline channels.