Lexar has announced the appointment of Gaurav Mathur as the Director of Lexar, to handle its operations in the Indian market. According to the report, Gaurav will be responsible for charting and driving the company’s growth blueprint through greater market penetration, in turn, helping Lexar to strengthen its brand equity and expand its foothold in India.
Commenting on this development, Darren Lin, Head of APAC, Lexar Co., Limited said “We at Lexar are elated to welcome Gaurav Mathur on board, who thereafter shall be heading our operations in India. We see great potential for our products in the Indian market and this is the reason why we wanted someone, who with his expertise and able guidance can help establish Lexar as the preferred brand for channel partners and consumers in India. Gaurav brings a cumulative experience of over 20 years to the table of working with consumer brands and we are confident that with his strong understanding of the market and insights, we shall be able to meet our vision.”
Gaurav Mathur, Director, Lexar Co. Limited said “I am really excited about the opportunity, especially because Lexar is one of the most trusted global brand names in flash memory solutions. The rising demand for low-cost storage solutions across various applications will emerge as the major driving factor for the market growth and we see this as our potential to grow. I look forward to start working with Lexar and help them achieve their business objectives.”