For Online Subscription Digital Subscription The world at large and the imaging industry gave a cautious welcome to AI. Subsequently, AI has been used by big brands to improve autofocus, metering and photo editing. It now emerges that the use of AI involves usage of considerable water and power. AI companies, as of now, are not issuing any data on usage of scarce … [Read more...]
Nikkor Z 35mm F/1.2 S
Lens Extraordinaire Words: Rohinton Mehta The newly designed wide-angle prime lens from the house of Nikon is a S-Line (Performance) full frame lens with a superfast f/1.2 aperture. The lens is touted to offer dreamy bokeh and precise autofocus for photos and videos. The lens is basically designed for environmental portraits and pro video production but can be used for … [Read more...]
April 2026
For Online Subscription Digital Subscription Just when everything started looking better, political issues threaten to derail the imaging industry. Tariffs and war are enemies of any business and the imaging business is no exception. Last year the industry grew by over 7% and the driving force was not high end full frame cameras but value driven entry level mirrorless … [Read more...]
March 2026
For Online Subscription Digital Subscription Whilst the whole world is drawn towards Artificial Intelligence and its potential impact, it is interesting to note that in several countries, younger photographers are getting drawn to film photography. Apparently, film works for a photographer who needs more time to think and figure out his shot without any ‘obstruction’ from … [Read more...]
February 2026
For Online Subscription Digital Subscription Feedback from readers indicate that an increasing number of them would like SP to pay more emphasis on the value for money aspect of photography. After all, they claim, 99% of photographers use less than 50% of the features crammed in to modern day camera bodies. We, at SP, are keen that our readers enjoy the hobby of … [Read more...]
