On January 6, 2015, Samsung India Electronics Private Limited launched two new mid-segment Smartphones, the Galaxy E7 and Galaxy E5. The slim and light E7 and E5 Smartphones have been created keeping in mind the contemporary and are equipped with high definition Super AMOLED 5.5 inch and 5 inch screens respectively. The E7 offers a 13 MP main camera while the E5 offers an 8 MP one. They both have a 5MP front camera with a wide range of selfie features. The E5 will be available at a price of Rs.19,300 respectively in white, black and brown colours, while E7 will be available in white, black and blue colours for Rs.23,000
On the same day, Samsung also launched their slimmest Smartphones, the Galaxy A5 and A3 which are 6.7mm and 6.9mm respectively. They will also feature 5 MP front cameras with features such as Wide Selfie, Palm Selfie, Animated GIF, Beauty Face Features for selfielovers. The Galaxy A5 is priced at Rs.25,500 and the A3 is available at Rs.20,500. Both the phones will be available in a variety of colours like Pearl White, Midnight Black, and Champagne Gold.
Commenting on the launch, Mr. Ken Kang, Senior Vice President, Mobile and IT, Samsung India said, “Samsung heralds a new and exciting era with the introduction of four compact, stylish and best-in-class technology smart phones in India. Demonstrating our commitment to the consumers here, we have selected India as the first country to launch Galaxy E7 and E5 Smartphones globally.”
Mr. Asim Warsi, Vice President, Marketing, Mobile and IT, Samsung India said, “Both Galaxy A and Galaxy E Smartphones have been designed to empower young minded consumers and provide accessibility to iconic design and flagship Galaxy features. We are confident that the launch of these new devices will further expand our presence in the mid-segment of mobile phones market in India.”