Sony launched three new cameras in India—the Alpha 7S, Alpha 77 II and the Cybershot RX100 III.
Joining the acclaimed A7 and A7R family of the world’s smallest full-frame interchangeable lens cameras, Sony’s new A7S model off ers better sensitivity and low noise and 4K video ability. It adopts the XAVC S recording format which allows for full HD recording at a data rate of 50 mbps, with lower compression for improved video quality. Th e camera features a newly developed 12MP 35mm full frame Exmor CMOS sensor paired with a powerful BIONZ X image processor, allowing it to shoot at a sensitivity range of ISO 50 – 409,600. Th e A7S is compatible with the family of E-mount lenses, as well as A-mount and others lens systems with optional adapters. A7S full-frame interchangeable lens camera will be available at selected Alpha Flagship stores and Sony Centers across India, for a price of Rs.1,54,990.
The A77 II builds on the design of the A77 and A700, but has a tough, dust and moisture resistant body. It features 79 autofocus detection points, including 15 cross points within most frequently-used central area of the sensor. It offers a 24MP Exmor CMOS sensor with aBIONZ X processor. There’s also a f/2.8 AF point placed horizontally in the centre of the sensor. The AF system also performs well in low light, locking onto subjects in scenes with illumination levels as low as EV-2 (ISO100). The camera has a clear XGA OLED Tru-Finder screen with 2,356K-dot resolution. The A77 II can record Full HD 60p and 24p movies using the AVCHD 2.0 format. The A77 II is available for Rs.84,990 (body only).
Th e compact Cyber-shot RX100 III has an OLED Tru-Finder with Zeiss T* coating and a 180-degree tilting LCD screen. It features the Zeiss Vario-Sonnar T* 24-70mm f/1.8-2.8 lens. A built-in 3-stop Neutral Density filter gives more creative flexibility. The camera has a 20MP backilluminated Exmor R CMOS sensor and powerful BIONZ X processor. The RX 100 III can take 50 Mbps high bit-rate Full HD movies with XAVC S support. the articulated 3.0-type Xtra Fine LCD screen fl ips up 180 degrees for taking selfi es. Th e camera is available for Rs.54,990