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Sony Unveils FE 50-150mm F2 GM Telephoto Zoom

May 5, 2025 by Gandhi Mathi

Sony India has launched the FE 50-150mm F2 GM, the world’s first telephoto zoom lens with a 150mm maximum focal length and a constant F2 aperture. This innovative lens, part of Sony’s prestigious G Master series, redefines versatility for professional photographers using the Sony Alpha camera system. Featuring a standard 50mm focal length at the wide-angle end, the lens … [Read more...]

Nikon Launches Z5II mirrorless camera

April 24, 2025 by Gandhi Mathi

Nikon India Pvt. Ltd. reaffirms its commitment to innovation and excellence in imaging with the unveiling of the Z5II, its latest full-frame mirrorless camera, at a special event held at Eros Hotel, New Delhi. Designed to enrich the creative journey, the new Z5II blends professional-level performance with advanced technology, delivering an enhanced experience in videography and … [Read more...]

Canon Partners with IFP

April 14, 2025 by Gandhi Mathi

Canon India, has introduced 'Deep Dive,' an industry-first masterclass designed to equip aspiring filmmakers, photographers and videographers with comprehensive expertise in the art and science of visual storytelling. Organised in collaboration with IFP, a creator-first global community, the masterclass will also explore the intricacies of complex workflows and … [Read more...]

Smart Photography Awards 2025

April 6, 2025 by Gandhi Mathi

It is time once again for the Smart Photography Awards. 2024 was a decent year for the imaging industry and the industry seems to have recovered from all-time lows. Worldwide, sales of mirrorless cameras continued to be strong. Compact cameras are seeing a recovery in sales thanks mainly to the pioneering efforts of Fujifilm’s X - 100 VI. DSLRs continue their downward journey. … [Read more...]

Nikon launches Z5II Mirrorless Camera

April 6, 2025 by Gandhi Mathi

 Nikon India Pvt. Ltd. sets a new standard in imaging industry with the launch of the Z5II, a full-frame mirrorless camera designed to deliver unparalleled performance across a range of demanding conditions. With its advanced imaging capabilities, the Z5II empowers videographers and photographers to capture stunning, high-quality images, Video’s with unparalleled precision, … [Read more...]

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