Sony India has launched the FE 50-150mm F2 GM, the world’s first telephoto zoom lens with a 150mm maximum focal length and a constant F2 aperture. This innovative lens, part of Sony’s prestigious G Master series, redefines versatility for professional photographers using the Sony Alpha camera system. Featuring a standard 50mm focal length at the wide-angle end, the lens … [Read more...]
Nikon Launches Z5II mirrorless camera
Nikon India Pvt. Ltd. reaffirms its commitment to innovation and excellence in imaging with the unveiling of the Z5II, its latest full-frame mirrorless camera, at a special event held at Eros Hotel, New Delhi. Designed to enrich the creative journey, the new Z5II blends professional-level performance with advanced technology, delivering an enhanced experience in videography and … [Read more...]
Canon Partners with IFP
Canon India, has introduced 'Deep Dive,' an industry-first masterclass designed to equip aspiring filmmakers, photographers and videographers with comprehensive expertise in the art and science of visual storytelling. Organised in collaboration with IFP, a creator-first global community, the masterclass will also explore the intricacies of complex workflows and … [Read more...]
Smart Photography Awards 2025
It is time once again for the Smart Photography Awards. 2024 was a decent year for the imaging industry and the industry seems to have recovered from all-time lows. Worldwide, sales of mirrorless cameras continued to be strong. Compact cameras are seeing a recovery in sales thanks mainly to the pioneering efforts of Fujifilm’s X - 100 VI. DSLRs continue their downward journey. … [Read more...]
Nikon launches Z5II Mirrorless Camera
Nikon India Pvt. Ltd. sets a new standard in imaging industry with the launch of the Z5II, a full-frame mirrorless camera designed to deliver unparalleled performance across a range of demanding conditions. With its advanced imaging capabilities, the Z5II empowers videographers and photographers to capture stunning, high-quality images, Video’s with unparalleled precision, … [Read more...]