Sony India today announces the FE 400-800mm F6.3-8 G OSS (SEL400800G) - Sony’s first 800 mm super-telephoto zoom G Lens. This brand-new Alpha lens flaunts high resolution performance across the entire zoom range, beautiful bokeh, as well as fast, precise, and accurate AF (autofocus). In addition, the inner-zoom design, which minimises change in the center of gravity, allows for … [Read more...]
Sony’s International Photography Awards 2025
Sony India reveals Rajeev Gaikwad as India’s National Award winner for the Sony World Photography Awards 2025. The National & Regional Awards programme is an initiative set up by Sony and Creo under its photography strand the World Photography Organisation to support local photographic communities around the world, with 56 countries taking part this year. Across this … [Read more...]
Sony Unveils G Master standard zoom lens
Sony India announced its first G Master™ standard zoom lens with constant F2 max, the FE 28-70mm F2 G Master (SEL2870GM). This premium E-mount lens boasts a large aperture of F2 across the entire zoom range to achieve beautiful bokeh, high resolution and unrivalled autofocus for both stills and video, with sharpness and contrast to rival prime lens quality. All this is achieved … [Read more...]
Sony launches FE 85mm F1.4 GM II portrait lens
Sony announced the FE 85mm F1.4 GM II (SEL85F14GM2) a premium lens offering a supreme blend of high resolution and stunning bokeh with fast autofocus (AF) in a compact body. When paired with the latest Sony’s Alpha™ series cameras, it is an ideal option for a wide variety of creative uses in both photography and videography, including portraiture, wedding, travel, and cinematic … [Read more...]
Sony Launches ZV-E10 II vlogging camera
Sony launches the ZV-E10 II, the second generation of the ZV-E10 camera. The original ZV-E10 is a staple APS-C camera in Sony’s ZV content creation camera series, designed to provide an easy, compact, and versatile tool for content creators of any level. The new ZV-E10 II maintains all the features creators love about the original, such as Creative Looks, Product Showcase … [Read more...]
