For Online Subscription Digital Subscription Increasingly, ‘ influencers ‘ are playing an important role in influencing consumer opinion. ‘Influencers’ do not need any qualifications or experience. Top influencers, very often, earn vulgar money very often for products they know little about. We know of at least two camera companies that use paid influencers to promote … [Read more...] about December 2025
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November 2025
For Online Subscription Digital Subscription In the race between RAW and JPEG, RAW always seemed to have an edge. RAW files could store a lot more and were easier to work on. However, the situation appears to be changing. Every time a new camera is launched, one has to wait for the software to update to be able to process RAW files. Secondly, JPEG editing in apps has … [Read more...] about November 2025
October 2025
For Online Subscription Digital Subscription This month we review the Sony A1 II – the new flagship of Sony mirrorless cameras. Coincidentally, the A1 II has also won the EISA Camera of the Year 2025-2026 Award. Also on review are three lenses -- the Canon RF 16-28mm f/2.8 IF STM, Sony FE 28-70mm f/2 GM, and the much talked about Chinese lens Viltrox 20mm f/2.8 Z Air. … [Read more...] about October 2025
September 2025
For Online Subscription Digital Subscription The EISA Awards and the Maestro Awards were declared to the world on August 15. All the juries in the respective Expert Groups worked feverishly on the shortlisted products and the final results are before you. Our heartiest congratulations to Sony for once again winning the prestigious Camera Of The Year Award. The Maestro … [Read more...] about September 2025
August 2025
For Online Subscription Digital Subscription The state of health of an industry can often be gauged by the number of innovations it generates. Looking at the imaging industry over the last eighteen months, it is clear that innovation is not dead. I can list a few innovations of the last few months that justifies my statement. 1) Samyang’s Remaster Slim lenses ( e.g. 21mm, … [Read more...] about August 2025