Fujifilm has reportedly slashed the target numbers of digital camera sales for fiscal 2014-15 to 56.5% from the previous fiscal year to 2 million units. The demand for lower priced models shrank drastically, hence the company will shift emphasis to higher priced models. The company sold 4.6 million units during fiscal 2013-14, a 46.5% slide. The company has halved the number of lower priced models. Fujifilm will further trim the number of affordable models for the current fiscal year to secure profitability.
Industry watchers foresee the downtrend of digital cameras to continue well into the current fiscal year. Compact camera sales will shrink by 20-30% and interchangeable lens system camera sales will decline slightly. Canon reportedly anticipates a 10% drop over the previous year to 18.1 million units for its 2014 shipments.