Nikon India Private Limited, celebrate the 90th anniversary of the launch of the NIKKOR lenses. In commemoration of this milestone, Nikon aims to further strengthen and increase awareness of the NIKKOR brand through various initiatives.
Towards this, Nikon has created a 90th anniversary logo to commemorate the enduring legacy of NIKKOR. This logo showcases the silhouettes of lenses that have left their mark on the history of imaging since the inception of the NIKKOR brand, as well as symbolic lenses of the present.
Additionally, the logo features the message “A Story in Every Lens.” This phrase expresses the unique characteristics and thoughtful dedication found in all NIKKOR lenses, as well as their power to capture precious moments, while preserving history and telling stories that resonate with people’s hearts.
A series of short videos that highlight the value and quality of NIKKOR lenses, as well as the achievements they have enabled, will also be released.
The NIKKOR brand
The 90 years of NIKKOR’s history began in 1932 with the registration of the NIKKOR trademark by Nikon (then Nippon Kogaku K.K.). A year later, the first shipment of Aero-NIKKOR aerial photographic lenses was dispatched. Nikon is unique in that it is one of the few manufacturers in the world that begins its manufacturing process from the production of optical glass. This commitment to excellence is the foundation for the exceptional optical performance of NIKKOR lenses. Over the years, by consistently developing lenses that feature the cutting-edge optical technologies of the time, NIKKOR has grown to be a globally recognized brand known for its high-performance lenses.
NIKKOR has always been at the forefront of innovation. Photographs taken with the NIKKOR PC 8.5cm F2, released in 1948, was featured in the globally renowned LIFE magazine, significantly enhancing NIKKOR’s reputation. Subsequently, The New York Times published an article that highlighted the high quality of NIKKOR products, helping to establish the concept of “Made in Japan” quality. In 1963, the Zoom-NIKKOR Auto 43-86mm f/3.5 was the first standard zoom lens to offer practical performance. More recently, in 2019, the NIKKOR Z 58mm f/0.95 S Noct, the flagship lens among NIKKOR Z lenses, achieved the milestone of being the fastest lens in Nikon history with an aperture of f/0.95*1. These lenses, among many others, showcase Nikon’s commitment to providing unique and high-quality options that support users in expressing their creative vision.
Another testament to the superior optical performance and reliability of NIKKOR lenses is found in its important role in NASA’s space missions. In 1971, the Nikon Photomic FTN (NASA specifications) and NIKKOR lenses were employed on the Apollo 15 mission, while in 2009, the D3S and AF-S NIKKOR 14-24mm f/2.8G ED lenses were ordered to document activities at the International Space Station (ISS). To this day, Nikon continues to play a role in NASA’s space missions by regularly supplying cameras and lenses. This relationship with NASA has also contributed to the advancement of Nikon’s optical technologies, thereby continuing to improve the quality of photography and research in space.