Fujifilm stole the show with the release of its mirrorless medium format D-SLR, the GFX 50S, at Photokina 2016. It has a 51.4 megapixel sensor and an interesting modular design that allows you to configure the camera for different ways of working. It has a completely new lens mount and a dedicated range of lenses – some with autofocus. The size and weight of the body is similar to many full-frame D-SLRs and this should make it a popular choice for photographers who want a lighter, smaller medium format alternative.
The first GFX camera will be called the GFX 50S, weighing in at 800 grams. It will have a detachable viewfinder that latches on via the hot shoe at the top. There’s also an alternative viewfinder option, intended primarily for video, that gives you a rotating viewfinder. The GFX 50S features an articulating display as well, which tilts vertically.
A new camera system demands a new lens system, and Fujifilm also introduced a G-mount lens setup. It starts with the GF63mm prime, an f/2.8 lens to be released in early 2017, alongside the launch of the 50S body and two more lenses: the GF32-64mm F4 and the GF120mm F4 Macro. The GFX 50S will be available to buy early next year.