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Sony has unveiled the newest addition to its G Master full-frame lens series, the FE 50 mm f/1.2 GM (model SEL50F12GM). The new GM lens features optics that includes three XA (extreme aspherical) lens elements that contribute to high resolution across the entire image, and is maintained even when fully opened at f/1.2. The lens boasts of clear images in backlit scenes, owing … [Read more...] about Sony Introduces New G Master Lens

Canon has announced the launch of three new RF lenses, i.e. the RF 100 mm f/2.8L IS USM, RF 400 mm f/2.8L IS USM and the RF 600 mm f/4L IS USM. The RF 100 mm is a medium telephoto macro lens with a maximum shooting magnification of 1.4x, while the RF 400 mm and RF 600 mm are super telephoto lenses. All three lenses are constructed from 17 elements in 13 groups. The RF … [Read more...] about Canon Launches New RF Lenses

Canon has announced that the company is currently developing the new EOS R3 full-frame mirrorless camera, which will feature a newly developed 35 mm full-frame, backlit, stacked CMOS sensor and a DIGIC X image processor. The new camera is designed to provide high-level basic functionality required to meet the needs of professional and enthusiast users. The EOS R3 will be … [Read more...] about Canon Announces EOS R3 Camera

Canon has announced the appointment of Manabu Yamazaki as the new President and CEO for Canon India, effective April 1, 2021. In his new role, Yamazaki will be spearheading Canon’s business strategy and operations in India. Before his new role, he was working as the Chief Regional Officer for the brand in Eastern China, overseeing various functions in the APAC region. … [Read more...] about Canon Announces Leadership Transition

Canon has announced the on-boarding of Director, Cinematographer and Filmmaker, Santosh Sivan as part of its Cinema EOS Ambassador programme. Sivan has been a part of the Indian film fraternity for over 30 years and has worked on various films across Malayalam, Tamil, Hindi, and Telugu languages. He has won 14 National Awards, and for his contribution to Indian cinema, he has … [Read more...] about Filmmaker Santosh Sivan to Partner with Canon