Fujifilm has launched a unique Social Media campaign called the Indian Photography League, which is aimed at photography enthusiasts to contribute their photographs based on the monthly themes.
The themes focussed on capturing India in its entirety, are based on places, seasons, festivals, sports and food. The selected photographs will be awarded and will also be a part of the prestigious annual calendar which the company will launch by end of 2013.
The league is an annual integrated social media and digital campaign which is being promoted via contests and engagement activities on all major social media platforms like Facebook, Twitter, Pinterest etc.
