Kingston Digital announced its alliance with Twentieth Century FOX Entertainment, to offer special “RIO” themed packaged DataTraveler 101 4GB USB Flash drive and ValueRAM.
This is a strategic partnership with the Twentieth Century Fox, who will be releasing the animated feature film RIO, in cinemas worldwide.
This special edition will be available in themed packaging and each package will have graphics representing the lovable characters of RIO.
Applicable only on Kingston’s DataTraveler 101 4GB USB Flash drive and ValueRAM (Single Pack), these products will be launched in India, Taiwan and Thailand by end of March 2011.
“We are very happy to be associated with RIO which is a state-of-the-art digital animation. Kingston is excited about the launch of the “RIO” Special DataTraveler 010 G2 4GB USB Flash drive and ValueRAM products,” said Nidhi Sethi, Sales Director, Flash, Kingston Technology India. “This is a marketing initiative we had successfully applied to our products earlier, and we are optimistic on the success of this project” she added.