Percept Limited has launched a new global initiative in entertainment called ‘Champions Of The World’.
This concept will bring together under one roof the most celebrated super-icons in the arena of Sports, Cinema, Music, Business and other fields of Entertainment and Entrepreneurship.
This iconic property was kicked off with the genre of Cricket, earlier last month. Six former captains of World Cup winning cricket teams viz. Kapil Dev, Imran Khan, Arjuna Ranatunga, Clive Lloyd, Steve Waugh and Allan Border were roped together by Idea Cellular, for an extensive marketing campaign for ICC World Cup 2011. A 360-degree campaign will be undertaken during the entire duration of World Cup 2011, bearing the message ‘Keep Cricket Clean’ across the cricketing world.