The company took this opportunity to announce Priyanka Chopra, the sensational Bollywood diva, as its brand ambassador. Present at this launch were Priyanka Chopra, Hiroshi Takashina, M.D. Nikon India, Sajjan Kumar, G.M., Yosuke Toyoda, Manager, Communications Strategy, Marketing Headquarters, Nikon Corporation, Japan, who flew in to be part of the ambitious launch.
The Spring COOLPIX series adopts a striking new style, coupled with advanced technology that provides an extraordinary photography experience. With this addition, Nikon will now showcase a total range of 15 digital compact cameras. The current launch includes the models – P500, P300, S9100, S6100, S4100, S3100, S2500, L120, L24 and L23, adding to the existing range of P7000, S1100PJ, S80, S8100 and S5100. The entire series is available at all retail outlets and exclusive zones of Nikon across India, with prices ranging from INR 4, 990 and INR 26, 950.
Nikon’s new TV campaign featuring Priyanka Chopra focuses on promoting the Nikon COOLPIX brand by “making COOLPIX an integral part of one’s life to capture every moment” as the overlying message. Nikon aims to expand its advertisement and promotional budget to Rs 120 crores, as compared to the previous fiscal year.