Mr. Masaru Tamagawa, MD Sony India, at the Cybershot press conference
Sony India reinforces its No.1 position in the digital still camera market with an aim to capture a very dominant 45% share in the FY12.
Sony India witnessed a tremendous growth rate of 45% in FY11, beating the industry growth rate of 40% , and is therefore very confident of achieving this market share. Sony plans to sell 14 lakh units of these Cyber-shot units in FY12, overcoming its last year’s sales of 11 lakh units. The Digital Still Camera segment in India stood at 33 lakh units in FY11 and is expected to increase to 42 lakh units by FY12. Sony has launched a slew of 34 new Cyber-shot cameras – H, W and S series, to suit the varying palette of the Indian customers.
Buoyed by the tremendous performance of the Sony Cyber-shot brand in India, Mr. Masaru Tamagawa, Managing Director, Sony India, said, “We have received a lot of appreciation for the Sony Cyber-shot in the Indian market and we will continue to innovate and create, bringing new technology, design and excitement to our customers.”
In the new Cyber-shot range, comprising of total 34 models, at least 8 models have Super High Zoom up to 30x and another 8 offer Compact High Zoom with 10x zoom. Most of these cameras are powered by the combination of Optical Zoom with Optical Steadyshot, Super Quick Focus and Superior Intelligent Auto (Superior iAuto) technologies.