For a successful kid model whose relationship with the camera started at a young age, it is quite easy to comprehend how confidence, and poise came to be a part of Luv Israni’s demeanor.
However, Israni’s eye for detail, and in particular his interest in Direction transformed this love into a relationship with the other side of the camera. This resulted in the execution of two short documentary films in 2005 – the first being ‘The Mumbai Serial Bomb Blast’, followed by another short documentary called ‘Mumbai 4 AM to 4 AM’. During the course of these documentaries, he realized a keen desire to experiment with the other side of the camera, as a photographer.
Israni began his photography career in 2005 with executing and shooting assignments featuring kids since he easily understood the complexities of such shoots. Over time, after covering various genres such as; editorial covers, nature, and architecture, he realized that fashion and celebrity photography was what he wished to pursue seriously. He gradually shifted from shooting catalogs for clients and productions to photographing Bollywood celebs. In a career spanning over 5 years and having worked with many of tinsel town’s leading actors such as Kajol, Amrita Rao, Raima Sen, Geeta Basra, Anjana Sukhani, Sonal Chauhan, Ajay Devgn, Adah Sharma, Udita Goswami, Sophie Chaudhary and Tusshar Kapoor he has a vibrant portfolio to take pride in. In addition to this he has also done shoots with many notable tele stars like Rohit Roy, Shallen Bhanot, Deepshika Nagpal, Aashka Goradia, Anita Hassanadani and many others.
For a young man of 24, Luv Israni has achieved all the success and fame he desired for, by being a part of the fashion and glamor industry and his hard work. However, the one elusive dream that the Mumbai based photographer still intends to pursue is to independently direct a film. Considering his midas touch, this dream of debuting as a film director is not too far away.